SEO with Mrs Ghost | Show Notes A podcast for small site owners and bloggers about search engine optimisation.
Other Episodes
1 | Search Engine What?
What is search engine optimisation and why should you care? Episode 1: Simplified Basics of SEO In this episode I introduce myself and my background. I’ve worked for the likes of: SEO trainee; meta data keywords optimisation for the retailer. This is a very old SEO tactic and no longer used by Google to rank […]
2 | Keyword Research with Louise Whitfield
Why is keyword research important and how do you do it? I’d like to thank Louise Whitfield for coming onto the show as guest speaker and talking to us about keyword research. She has 7 years of experience in digital marketing which includes SEO, social listening, content and more. About Louise Whitfield: Lou works in […]
3 | Nofollow Links with Jen Thorne
What is a nofollow link and when should you use it? About Jen Thorne: Blogger at A Beauty Junkie in London Social Media consultant Twitter: @Beautyjunkieldn Instagram: @Beautyjunkieldn What are the different types of links? Historically, when the first search engine was created it based its algorithm (set of rules to determine the relevant results) […]
4 | Meta Data with Anthony Kelly
What is meta data and how to use them. About Anthony Kelly: Anthony Kelly is marketing manager at Penguins Events started tweaking his pages with meta data and saw the traffic grow. The company saw a 500% increase of opportunity conversion! Twitter: @EventsMarketer and @PenguinsEvents What is Meta Data and how to use it to your […]
5 | Content Cannibalization & Voice Search with Jon Earnshaw
Don’t create content in isolation. Three things to ask yourself before creating something new; what are other people doing, what already exists and what is indexed in the search results? Read on or listen to the episode to find out more. About Jon Earnshaw: In search industry for over 10 years Used to be a […]
6 | Image Optimisation for Search
Optimising your images can increase traffic and improve your site speed. This is a really easy way to optimise your site to improve your visibility online. As long as you add a process into your image upload you’ll see benefits that will mean more people come to your site to look at your content as […]
7 | Artificial Intelligence in SEO with Gabriella Galluccio
Artificial intelligence, such as machine learning, is becoming more prominent in the search industry. Join our conversation as we discuss how it’s affecting us right now and what things you must consider to optimise and future-proof your site. About Gabriella Galluccio: SEO & content manager at Robert Dyas Previously worked for PiDatametrics Machine Learning: It’s […]
8 | Future of Search with Kevin Gibbons
How do people search now, compared to what we may see in the future? From Apps to augmented reality, Kevin Gibbons and I discuss the future of SEO. About Kevin Gibbons Co-founder of BlueGlass SEO & content agency with a range of clients, from start-ups to Expedia and River Island Doing SEO since 2003 I invited […]
9 | Simply Site Speed
A typical consumer waits a maximum of 3 seconds for a page to load before they give up and go to another website. Why Site Speed is Important Unreasonable customer. There was a statistic that showed that people like you and I are unlikely to wait for longer than 3 seconds before bouncing back and […]
10 | Hourly Keyword Rankings with Chris Green
The level of volatility in hourly keyword rankings can be identified with this tool! About Chris Green Head of Search at StrategiQ 7 Years in the search industry Search London speaker (slides here) alongside myself in April 2018 Get in touch via Twitter using @ChrisGreen87 Hourly Ranking Tracker The tool was initially created as a […]
11 | Digital Marketing with Daniel Rowles
Episode 11 is all about your digital marketing strategy. Guest speaker, Daniel Rowles, is an expert generalist and educator in this constantly fast changing industry. Listen to learn about how to use your digital marketing channels alongside your SEO efforts to ensure your targets are met, and even, exceeded. Daniel Rowles Educates around Digital Marketing: […]
12 | History of Digital PR with Dave Clough
Link building has evolved dramatically in the past decade so Dave Clough, ex-Argos SEO manager and industry pro, and I talk about what link building started out as, who was made an example of, and lots of tips for doing great Digital PR in 2018. Dave Clough’s SEO background: Currently SEO consultant with Receptional Digital […]
13 | Ethical Approach to Search with Lexi Mills
The first time I saw Lexi Mills speak, it blew my mind. I’ve been in the industry for over half a dozen years and never once did I think about the ethical approach to our search results. A massive thank you to Lexi for taking time out of her busy schedule to come and be […]
14 | Voice Search & Devices with Nick Wilsdon
“There’s almost a backlash around voice search” Nick Wilsdon points out during the podcast episode around voice search, devices and discoverability. Voice should be a complimentary tool that is used by a brand so don’t go forgetting your sites and SEO. However, although there may be a degree of hype around voice search, it’s sensible […]
15 | SEO 101: Basics for Bloggers
I’ve been a blogger for nearly as long as I’ve been in SEO. I’ve had plenty of requests from my blogger friends, from how to start a blog to how to SEO my blog. All of which are really good questions but very intricate also. So, I’ve put together this episode that specifically focuses on […]