SEO with Mrs Ghost | Show Notes A podcast for small site owners and bloggers about search engine optimisation.
Other Episodes
1 | Search Engine What?
What is search engine optimisation and why should you care? Episode 1: Simplified Basics of SEO In this episode I introduce myself and my background. I’ve worked for the likes of: SEO trainee; meta data keywords optimisation for the retailer. This is a very old SEO tactic and no longer used by Google to rank […]
2 | Keyword Research with Louise Whitfield
Why is keyword research important and how do you do it? I’d like to thank Louise Whitfield for coming onto the show as guest speaker and talking to us about keyword research. She has 7 years of experience in digital marketing which includes SEO, social listening, content and more. About Louise Whitfield: Lou works in […]
3 | Nofollow Links with Jen Thorne
What is a nofollow link and when should you use it? About Jen Thorne: Blogger at A Beauty Junkie in London Social Media consultant Twitter: @Beautyjunkieldn Instagram: @Beautyjunkieldn What are the different types of links? Historically, when the first search engine was created it based its algorithm (set of rules to determine the relevant results) […]
4 | Meta Data with Anthony Kelly
What is meta data and how to use them. About Anthony Kelly: Anthony Kelly is marketing manager at Penguins Events started tweaking his pages with meta data and saw the traffic grow. The company saw a 500% increase of opportunity conversion! Twitter: @EventsMarketer and @PenguinsEvents What is Meta Data and how to use it to your […]
5 | Content Cannibalization & Voice Search with Jon Earnshaw
Don’t create content in isolation. Three things to ask yourself before creating something new; what are other people doing, what already exists and what is indexed in the search results? Read on or listen to the episode to find out more. About Jon Earnshaw: In search industry for over 10 years Used to be a […]
6 | Image Optimisation for Search
Optimising your images can increase traffic and improve your site speed. This is a really easy way to optimise your site to improve your visibility online. As long as you add a process into your image upload you’ll see benefits that will mean more people come to your site to look at your content as […]
7 | Artificial Intelligence in SEO with Gabriella Galluccio
Artificial intelligence, such as machine learning, is becoming more prominent in the search industry. Join our conversation as we discuss how it’s affecting us right now and what things you must consider to optimise and future-proof your site. About Gabriella Galluccio: SEO & content manager at Robert Dyas Previously worked for PiDatametrics Machine Learning: It’s […]
8 | Future of Search with Kevin Gibbons
How do people search now, compared to what we may see in the future? From Apps to augmented reality, Kevin Gibbons and I discuss the future of SEO. About Kevin Gibbons Co-founder of BlueGlass SEO & content agency with a range of clients, from start-ups to Expedia and River Island Doing SEO since 2003 I invited […]
9 | Simply Site Speed
A typical consumer waits a maximum of 3 seconds for a page to load before they give up and go to another website. Why Site Speed is Important Unreasonable customer. There was a statistic that showed that people like you and I are unlikely to wait for longer than 3 seconds before bouncing back and […]
10 | Hourly Keyword Rankings with Chris Green
The level of volatility in hourly keyword rankings can be identified with this tool! About Chris Green Head of Search at StrategiQ 7 Years in the search industry Search London speaker (slides here) alongside myself in April 2018 Get in touch via Twitter using @ChrisGreen87 Hourly Ranking Tracker The tool was initially created as a […]
11 | Digital Marketing with Daniel Rowles
Episode 11 is all about your digital marketing strategy. Guest speaker, Daniel Rowles, is an expert generalist and educator in this constantly fast changing industry. Listen to learn about how to use your digital marketing channels alongside your SEO efforts to ensure your targets are met, and even, exceeded. Daniel Rowles Educates around Digital Marketing: […]
12 | History of Digital PR with Dave Clough
Link building has evolved dramatically in the past decade so Dave Clough, ex-Argos SEO manager and industry pro, and I talk about what link building started out as, who was made an example of, and lots of tips for doing great Digital PR in 2018. Dave Clough’s SEO background: Currently SEO consultant with Receptional Digital […]
13 | Ethical Approach to Search with Lexi Mills
The first time I saw Lexi Mills speak, it blew my mind. I’ve been in the industry for over half a dozen years and never once did I think about the ethical approach to our search results. A massive thank you to Lexi for taking time out of her busy schedule to come and be […]
14 | Voice Search & Devices with Nick Wilsdon
“There’s almost a backlash around voice search” Nick Wilsdon points out during the podcast episode around voice search, devices and discoverability. Voice should be a complimentary tool that is used by a brand so don’t go forgetting your sites and SEO. However, although there may be a degree of hype around voice search, it’s […]
15 | SEO 101: Basics for Bloggers
I’ve been a blogger for nearly as long as I’ve been in SEO. I’ve had plenty of requests from my blogger friends, from how to start a blog to how to SEO my blog. All of which are really good questions but very intricate also. So, I’ve put together this episode that specifically focuses on […]
16 | Return on Investment with Deepak Shukla
Deepak and I chat about return on investment for search engine optimisation tasks specifically. We cover helpful tracking tools and managing client expectations as well as share our own secret to success. Listen in and be a pro at calculating your own SEO ROI. “Demonstrating the value of data that they’re already sitting on has […]
17 | SEO Campaigns with Marie Turner
Marie looks after the inbound link profile at Amara, a luxury interiors brand that’s purely online. She has a varied job and works closely with the in-house PR team. Her background is in radio advertising and SEO was a part of the digital side of content creation. SEO Campaigns & Linkable Content Marie did a […]
18 | Search Console Basics with Andrew Cock-Starkey
I mention Search Console plenty of times throughout the podcast so it’s about time that a whole episode was dedicated on how to set it up, the basics and (slightly) advanced intricacies of the tool as well. This episode is ideal for SMEs, In-house SEOers and consultants. Andrew Cock-Starkey Inhouse digital marketer for an […]
19 | Pinterest 101; a search engine with Jen Stanbrook
Jen Stanbrook is a Pinterest Guru, we’ve known each other for years. We met at blogging events and as many blogging partnerships do, we spoke digitally before that via social media. Conference speaker 7 years interiors blogger at Love Chic Living Pinterest coach for business owners and bloggers Jenstanbrook.com Pinterest to Power Hour is a […]
20 | Zak from Prezzybox.com | SEO in Gifting Industry
Zak Edwards, Founder of Prezzybox.com has come onto the podcast to share his experience of growing online ecommerce. We met doing a talk at Brighton SEO in 2017. It was the Pi Datametrics track, a tool that we both used and still do. Zak did a presentation titled ‘Don’t be awesome, just be alright at […]
21 | Technical Bugbears with Google | GDPR, JS & HTML
Simon Cox has been in the SEO industry for a few years but has been building websites for 25 years. He has done different aspects of SEO from 1998, when keywords were a thing! For a long time, he worked with HSBC until he went freelance last year, after dragging the bank into the 21st […]
22 | Crawling and Indexing with Charlie Williams
Charlie and I met at a Brighton SEO speakers party a couple of years ago and so we thought we’d catch up about SEO tech, specifically crawling and indexing to help you with the fundamentals. Twitter: @pagesauce Email: Charlie@chopped.io Site: Chopped.io Charlie works as an SEO consultant at Chopped but used to work for Screaming […]
23 | Editorial Processes with Lucy Crossfield
Lucy Crossfield used to work in the team I currently manage at Amara before I joined the company! We did meet beforehand though at a blogger event that Amara ran, which was at Wedgwood museum for a pottery class and tour. Now she is Deputy Editor at MVF Global and leads a team of writers. […]
24 | Content Strategy, EAT, Voice and More with Dan Shure
If you’re keen to create good content or put a strategy in place that works for you and your business then you’re in the right place. Dan Shure and I talk about EAT (expertise, authority, trust,) from the August algorithm update, basics of understanding the intent of readers for creating content and even touch on […]
25 | Breaking the 9 to 5 with SEO Jo Blogs
We chat about events, networking and working from home. It’s not only about remote working but also how it’s important to get out of your house to go to events and meet people. I spoke at one of Jo’s events this year and absolutely loved it. SEO Jo Blogs is Search London meetup group […]
26 | Guaranteeing SEO Results with Rory Truesdale
This is Episode 26 of SEO with Mrs Ghost and it’s all about what’s happening in the industry socially. We picked out two hot topics. 1) Can you guarantee SEO results? 2) What to do when you see an algorithm update. Sounds simple? Guess again and listen to the episode below: Rory Truesdale (@roryT11 […]
27 | How to Prepare for Voice Search with John Brasington
Voice search is still at this, ‘how is this thing going to work?’ stage. So, I’ve brought in a guest who has been doing lots of testing and experimenting around voice search. John Brasington, Head of Search at Pi Datametrics, has a background in technical SEO but gets the freedom to do a lot of […]
28 | Headless CMS with Samuel Hurley and Antonio Wedral
This episode is perfect for those looking to get a headless CMS (custom content management system rather than Magento) and looking for top tips for 2019. We also cover JavaScript, great content and the interiors industry specifically. An exciting chat where I have two people on the show for the first time! Sam Hurley and […]
29 | Filters and Facets on Ecommerce Sites with Sean Butcher
Filters and facets are an issue for all e-commerce sites. Think I sound cocky? Well keep listening because you may have an issue and not even know about it… Sean Butcher is Head of SEO at Blue Array, a Consultancy & Agency or Consulgency as they’ve patented. They are planning to double the team this […]
30 | Leveraging PPC & Digital Data for SEO with Arnout Hellemans
What do we do? “We optimise stuff” says Arnout Hellemans, my podcast guest this week. I loved our chat and learning something completely new as it’s all about leveraging PPC and other digital channels for SEO. Arnout is Dutch and lives in Amsterdam. He has been freelancing, doing SEO, PPC and conversion, analytics work since […]