‘seo with mrs ghost’ Category

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63 | How to Produce Quality Content in 2020

I’m joined by Richard Garvey from Acer to talk about SEO optimised content and bringing value through in-bound channels. Write Content for the User First Deliver high value content first and then worry about optimisation afterwards. Google wants you to give an answer or be useful and although you can create something that answers the […]

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62 | SEO after the COVID19 pandemic

The changes in search since lockdown and the Covid19 pandemic is undeniable. This episode covers the key shifts in user behaviour and the impact it has on organisations, especially charities.  So, how will SEO adapt to these challenges? James-Charles (JC) Connington, Senior SEO strategist at Cancer Research UK. He started by learning Dreamweaver and HTML. […]

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61 | Myth Busting Analytics with Arnout Hellemans

This episode is about Analytics, Google Analytics mostly, about busting those myths that so many digital marketers seem to have. Find out if you’ve been reporting using wrong data.  Arnout Hellemans joins me on the show for a second time! If you haven’t listened to the first episode with Arnout, trust me, you should do; […]

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60 | Big Brands vs SMEs; SEO optimisation differences between small and big websites

This episode covers the different ways to optimise small to medium enterprise sites vs big brands. How does SEO differ depending on the size of your website?   First, here are my intro references: Kuriosity podcast Mastering In-House SEO book Pi Datametrics Webinar on content cannibalisation Aleyda Solis – Remote Job Seekers example  SMX conference (virtual) […]

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59 | Career Progression Advice with Adam Whittles

Although a career jump is probably the last thing on your mind during this Coronavirus lockdown, it shouldn’t be. You can start building your skills and self for that next step that you’ve always wanted. In this episode Adam Whittles & I discuss our own career journeys and offer advice as to how we ‘made […]

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58 | SEO for Startups and Small Businesses with Carolyn Lyden

Carolyn Lyden grew up in a family of businesses and startups. Her gran, aunties and uncles, her mum, so she got an idea about how small businesses work and what’s a challenge and what helps the business succeed.  She started out in a small agency, saw how someone can start from being a freelancer to […]

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57 | Schema Markup and Position 0 with Richard Keenan-Heard from Trainline

Richard Keenan-Heard is Head of SEO at Trainline. He leads a team of specialists who create content in 18 languages as they sell train tickets to 45 countries in total.  They look to offer the lowest price and on time for their customers. They aim to help people find Trainline when they’re looking where to […]

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56 | Video SEO Optimisation with Aleyda Solis

I’m honoured to have Aleyda Solis on the show, talking about video and optimising it for search, be it YouTube or Google. Aleyda is an international SEO **superstar** consultant focusing on SEO. She tends to work with companies who are big brands or on the flip side, with startups that have aggressive goals to grow […]

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55 | Pure Link Building for Beginners with Kris Reid

Kris Reid from Ardor SEO, an SEO agency based in South East Asia and globally.  Kris is a link building expert who started with this strand of SEO and now doing content and analysis for his clients.  He learnt software engineering and worked in finance before the financial crisis. Then he travelled the world and […]

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54 | Google for Jobs with Marco Bonomo

Marco Bonomo is originally from Verona, Italy, and has been working in digital marketing, specifically in SEO, for a few years now. He started as a recruiter so he has first hand experience in the field, before moving across to optimising for Google for Jobs.   We start off with a couple of 2019 stats:  There […]