‘seo with mrs ghost’ Category

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54 | Google for Jobs with Marco Bonomo

Marco Bonomo is originally from Verona, Italy, and has been working in digital marketing, specifically in SEO, for a few years now. He started as a recruiter so he has first hand experience in the field, before moving across to optimising for Google for Jobs.   We start off with a couple of 2019 stats:  There […]

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53 | SEO in 2020 with Ric Rodriguez

This episode is a roundup of what we can expect and what to look out for in 2020. Here’s what you should be spending your time on for SEO this year.  Ric Rodriguez, joins me. He is an SEO consultant at Yext, a tech company that structures information in a way that’s useful and intelligent. […]

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52 | Fear of Failure with Arianne Donoghue

Arianne Donoghue joins me. She is an expert in paid search for over a dozen years, working on brands such as Thomas Cook, Mamas & Papas, Asda and so on. She is currently back working in agency land.  Winner of UK Search Personality of the Year at UK Search Awards 2019.  Arianne pitched a presentation […]

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51 | Brand with Aiden Carroll

This episode covers brand; why it’s important especially in the digital marketing world and SEO within that.  Aiden Carroll joins me. He is co-founder of The Coloring in Department and has been in the education industry for over 12 years. He enjoys making education fun or as Aiden calls it ‘edu-tainment’.  Why is Brand Important […]

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50 | How to stay up-to-date with your digital marketing knowledge

This episode is designed to help you stay up to date with digital marketing knowledge and to continue learning in your current job. If you want to find out what experts to follow, blogs to read and get excited about SEO again then keep listening!  David Bain joins me on the show. He started digital […]

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49 | Career Coaching with Anais Poulain

I’ve brought in a career coach, Anaïs Poulain, to speak to. It’s useful to get one if you’re trying to take your professional ‘next steps’ or if you don’t know what you need to do in order to change industries. So What is Coaching and Why is it Useful? Coaching is different to mentoring. Coaching […]

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48 | How to Collaborate with Tech Teams with Areej AbuAli

This week, I am joined by Areej AbuAli, SEO manager at Zoopla. We talk about how tech SEOs can coordinate and collaborate better with teams internally (mainly focusing on client-side.) Areej started at agency side, with an array of clients. Recently, she started in her first client-side role. She has a background in computer engineering.  […]

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47 | CRO and ecommerce with Luke Carthy

Luke Carthy has been in the industry for over 12 years. He started selling products on ebay from which is how his passion for ecommerce developed. He focuses his time on the user experience and checkout performance, alongside traditional SEO.  He liked to think outside of the box, so he’s not the typical SEO. He […]

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46 | Natural Language Understanding & BERT with Dawn Anderson

Dawn Anderson has been in SEO since 2007. She’s a consultant and owns a boutique agency called Bertey. Dawn is also a lecturer on digital and search strategy at Manchester Metropolitan university. A big thanks to Kevin Gibbons who recommended the presentation after seeing Dawn speak at Pubcon. When Dawn was trying to learn SEO […]

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45 | International Optimisation if you don’t know the language

She has presented a talk at Brighton SEO (Sept 2019) on the topic because it’s the one thing that she thought couldn’t be done and it was a challenge that she had to overcome. She was given a task from a client who said they wanted to break into the international market and had to […]