‘seo with mrs ghost’ Category

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60 | Big Brands vs SMEs; SEO optimisation differences between small and big websites

This episode covers the different ways to optimise small to medium enterprise sites vs big brands. How does SEO differ depending on the size of your website?   First, here are my intro references: Kuriosity podcast Mastering In-House SEO book Pi Datametrics Webinar on content cannibalisation Aleyda Solis – Remote Job Seekers example  SMX conference (virtual) […]

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59 | Career Progression Advice with Adam Whittles

Although a career jump is probably the last thing on your mind during this Coronavirus lockdown, it shouldn’t be. You can start building your skills and self for that next step that you’ve always wanted. In this episode Adam Whittles & I discuss our own career journeys and offer advice as to how we ‘made […]

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58 | SEO for Startups and Small Businesses with Carolyn Lyden

Carolyn Lyden grew up in a family of businesses and startups. Her gran, aunties and uncles, her mum, so she got an idea about how small businesses work and what’s a challenge and what helps the business succeed.  She started out in a small agency, saw how someone can start from being a freelancer to […]

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57 | Schema Markup and Position 0 with Richard Keenan-Heard from Trainline

Richard Keenan-Heard is Head of SEO at Trainline. He leads a team of specialists who create content in 18 languages as they sell train tickets to 45 countries in total.  They look to offer the lowest price and on time for their customers. They aim to help people find Trainline when they’re looking where to […]

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56 | Video SEO Optimisation with Aleyda Solis

I’m honoured to have Aleyda Solis on the show, talking about video and optimising it for search, be it YouTube or Google. Aleyda is an international SEO **superstar** consultant focusing on SEO. She tends to work with companies who are big brands or on the flip side, with startups that have aggressive goals to grow […]

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55 | Pure Link Building for Beginners with Kris Reid

Kris Reid from Ardor SEO, an SEO agency based in South East Asia and globally.  Kris is a link building expert who started with this strand of SEO and now doing content and analysis for his clients.  He learnt software engineering and worked in finance before the financial crisis. Then he travelled the world and […]

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54 | Google for Jobs with Marco Bonomo

Marco Bonomo is originally from Verona, Italy, and has been working in digital marketing, specifically in SEO, for a few years now. He started as a recruiter so he has first hand experience in the field, before moving across to optimising for Google for Jobs.   We start off with a couple of 2019 stats:  There […]

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53 | SEO in 2020 with Ric Rodriguez

This episode is a roundup of what we can expect and what to look out for in 2020. Here’s what you should be spending your time on for SEO this year.  Ric Rodriguez, joins me. He is an SEO consultant at Yext, a tech company that structures information in a way that’s useful and intelligent. […]

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52 | Fear of Failure with Arianne Donoghue

Arianne Donoghue joins me. She is an expert in paid search for over a dozen years, working on brands such as Thomas Cook, Mamas & Papas, Asda and so on. She is currently back working in agency land.  Winner of UK Search Personality of the Year at UK Search Awards 2019.  Arianne pitched a presentation […]

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51 | Brand with Aiden Carroll

This episode covers brand; why it’s important especially in the digital marketing world and SEO within that.  Aiden Carroll joins me. He is co-founder of The Coloring in Department and has been in the education industry for over 12 years. He enjoys making education fun or as Aiden calls it ‘edu-tainment’.  Why is Brand Important […]