‘seo with mrs ghost’ Category

image

66 | Image Search with Roxana Stingu

There isn’t much information about image search (apart from how to optimise images, but this is usually for on-page rather than the SERPs,) so this episode comes with great anticipation. Roxana Stingu heads up SEO at Alamy, a mammoth stock photo website.   For image search in particular, there are a lack of tools. There are […]

image

65 | Entity Search, Freshness & Moating with Simon Schnieders

In this episode we chat about content creation for entity searches, better rankings via freshness (query deserves freshness ranking factor) and an SEO tactic Simon calls moating.  Simon Schnieders worked for Mail Online and Zoopla before starting his own agency. Simon founded Blue Array in 2015 and has since become the largest specialist agency. In […]

image

64 | Stress in SEO & Better Digital PR using Counselling Skills

This episode will cover two main topics, firstly we speak about stressors in the digital marketing industry and then we look at how you can use counselling skills to do great digital PR (to get great authoritative links). Hannah Butcher worked in digital marketing for 11 years and in last year, she’s interested in mental […]

image

63 | How to Produce Quality Content in 2020

I’m joined by Richard Garvey from Acer to talk about SEO optimised content and bringing value through in-bound channels. Write Content for the User First Deliver high value content first and then worry about optimisation afterwards. Google wants you to give an answer or be useful and although you can create something that answers the […]

image

62 | SEO after the COVID19 pandemic

The changes in search since lockdown and the Covid19 pandemic is undeniable. This episode covers the key shifts in user behaviour and the impact it has on organisations, especially charities.  So, how will SEO adapt to these challenges? James-Charles (JC) Connington, Senior SEO strategist at Cancer Research UK. He started by learning Dreamweaver and HTML. […]

image

61 | Myth Busting Analytics with Arnout Hellemans

This episode is about Analytics, Google Analytics mostly, about busting those myths that so many digital marketers seem to have. Find out if you’ve been reporting using wrong data.  Arnout Hellemans joins me on the show for a second time! If you haven’t listened to the first episode with Arnout, trust me, you should do; […]

image

60 | Big Brands vs SMEs; SEO optimisation differences between small and big websites

This episode covers the different ways to optimise small to medium enterprise sites vs big brands. How does SEO differ depending on the size of your website?   First, here are my intro references: Kuriosity podcast Mastering In-House SEO book Pi Datametrics Webinar on content cannibalisation Aleyda Solis – Remote Job Seekers example  SMX conference (virtual) […]

image

59 | Career Progression Advice with Adam Whittles

Although a career jump is probably the last thing on your mind during this Coronavirus lockdown, it shouldn’t be. You can start building your skills and self for that next step that you’ve always wanted. In this episode Adam Whittles & I discuss our own career journeys and offer advice as to how we ‘made […]

image

58 | SEO for Startups and Small Businesses with Carolyn Lyden

Carolyn Lyden grew up in a family of businesses and startups. Her gran, aunties and uncles, her mum, so she got an idea about how small businesses work and what’s a challenge and what helps the business succeed.  She started out in a small agency, saw how someone can start from being a freelancer to […]

image

57 | Schema Markup and Position 0 with Richard Keenan-Heard from Trainline

Richard Keenan-Heard is Head of SEO at Trainline. He leads a team of specialists who create content in 18 languages as they sell train tickets to 45 countries in total.  They look to offer the lowest price and on time for their customers. They aim to help people find Trainline when they’re looking where to […]