‘seo with mrs ghost’ Category

image

48 | How to Collaborate with Tech Teams with Areej AbuAli

This week, I am joined by Areej AbuAli, SEO manager at Zoopla. We talk about how tech SEOs can coordinate and collaborate better with teams internally (mainly focusing on client-side.) Areej started at agency side, with an array of clients. Recently, she started in her first client-side role. She has a background in computer engineering.  […]

image

47 | CRO and ecommerce with Luke Carthy

Luke Carthy has been in the industry for over 12 years. He started selling products on ebay from which is how his passion for ecommerce developed. He focuses his time on the user experience and checkout performance, alongside traditional SEO.  He liked to think outside of the box, so he’s not the typical SEO. He […]

image

46 | Natural Language Understanding & BERT with Dawn Anderson

Dawn Anderson has been in SEO since 2007. She’s a consultant and owns a boutique agency called Bertey. Dawn is also a lecturer on digital and search strategy at Manchester Metropolitan university. A big thanks to Kevin Gibbons who recommended the presentation after seeing Dawn speak at Pubcon. When Dawn was trying to learn SEO […]

image

45 | International Optimisation if you don’t know the language

She has presented a talk at Brighton SEO (Sept 2019) on the topic because it’s the one thing that she thought couldn’t be done and it was a challenge that she had to overcome. She was given a task from a client who said they wanted to break into the international market and had to […]

image

44 | Digital PR with Ex-Traditional PR pro Laura Crimmons

A couple of my team members took Laura’s Digital PR training at Brighton SEO and ever since then I’ve been following her Twitter and content around the web around about digital PR.  Laura runs Silverthorn agency, where clients come for great digital PR that helps SEO performance too. She ran the Brighton SEO training course […]

image

43 | Mental Health in Digital Marketing & SEO Industry

Mental health is an important part of everyday living and so this episode discusses this specifically in the Digital Marketing world. Amy McManus, from AM Marketing, a digital specialist agency based in Kent, joins me to speak about her experience. She is speaking at Brighton SEO and the talk is called Keep up or Give […]

image

42 | Brighton SEO Conference

Brighton SEO is a conference for Digital Marketers interested in SEO (mostly) but there are other topics which we discuss in this episode that are covered too.  I personally wanted to encourage people to go to the conference because I myself have learnt so much at the events. I’ve spoken at the conference, did training […]

image

41 | Google Tag Manager with Gerry White from Just Eat

Gerry White is an SEO consultant working as Tech SEO Lead with Just Eat. He sometimes does freelance analytics work too, finding out of the box solutions. Gerry runs Take it Offline, a conference/fun social for SEO and Digital Marketers where I usually tend to catch him and have a chat.  He has worked with […]

image

40 | The Value of Links with Ross Tavendale

Speaking to Ross Tavendale, managing director of Type A Media, who specialises in data journalism and programmatic PR was very enjoyable and so I hope you enjoy the episode. Firstly, Ross spent the first year of his life doing blog comments and all sorts of dead-beat SEO stuff. He believes he was at the right […]

image

39 | Different Ranking Factors on Page 1 of Google with Tom Capper

Tom Capper from Distilled shares his theory on the two-tiered result pages for head terms.  Distilled are a London SEO agency and consultancy firm, I personally know them for their great work on content and outreach but they do other aspects of SEO also.  Tom runs the London consultancy team but focuses on data-driven interests […]