Posts Tagged ‘seo’

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64 | Stress in SEO & Better Digital PR using Counselling Skills

This episode will cover two main topics, firstly we speak about stressors in the digital marketing industry and then we look at how you can use counselling skills to do great digital PR (to get great authoritative links). Hannah Butcher worked in digital marketing for 11 years and in last year, she’s interested in mental […]

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63 | How to Produce Quality Content in 2020

I’m joined by Richard Garvey from Acer to talk about SEO optimised content and bringing value through in-bound channels. Write Content for the User First Deliver high value content first and then worry about optimisation afterwards. Google wants you to give an answer or be useful and although you can create something that answers the […]

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62 | SEO after the COVID19 pandemic

The changes in search since lockdown and the Covid19 pandemic is undeniable. This episode covers the key shifts in user behaviour and the impact it has on organisations, especially charities.  So, how will SEO adapt to these challenges? James-Charles (JC) Connington, Senior SEO strategist at Cancer Research UK. He started by learning Dreamweaver and HTML. […]

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61 | Myth Busting Analytics with Arnout Hellemans

This episode is about Analytics, Google Analytics mostly, about busting those myths that so many digital marketers seem to have. Find out if you’ve been reporting using wrong data.  Arnout Hellemans joins me on the show for a second time! If you haven’t listened to the first episode with Arnout, trust me, you should do; […]

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60 | Big Brands vs SMEs; SEO optimisation differences between small and big websites

This episode covers the different ways to optimise small to medium enterprise sites vs big brands. How does SEO differ depending on the size of your website?   First, here are my intro references: Kuriosity podcast Mastering In-House SEO book Pi Datametrics Webinar on content cannibalisation Aleyda Solis – Remote Job Seekers example  SMX conference (virtual) […]

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59 | Career Progression Advice with Adam Whittles

Although a career jump is probably the last thing on your mind during this Coronavirus lockdown, it shouldn’t be. You can start building your skills and self for that next step that you’ve always wanted. In this episode Adam Whittles & I discuss our own career journeys and offer advice as to how we ‘made […]

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57 | Schema Markup and Position 0 with Richard Keenan-Heard from Trainline

Richard Keenan-Heard is Head of SEO at Trainline. He leads a team of specialists who create content in 18 languages as they sell train tickets to 45 countries in total.  They look to offer the lowest price and on time for their customers. They aim to help people find Trainline when they’re looking where to […]

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56 | Video SEO Optimisation with Aleyda Solis

I’m honoured to have Aleyda Solis on the show, talking about video and optimising it for search, be it YouTube or Google. Aleyda is an international SEO **superstar** consultant focusing on SEO. She tends to work with companies who are big brands or on the flip side, with startups that have aggressive goals to grow […]

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53 | SEO in 2020 with Ric Rodriguez

This episode is a roundup of what we can expect and what to look out for in 2020. Here’s what you should be spending your time on for SEO this year.  Ric Rodriguez, joins me. He is an SEO consultant at Yext, a tech company that structures information in a way that’s useful and intelligent. […]

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51 | Brand with Aiden Carroll

This episode covers brand; why it’s important especially in the digital marketing world and SEO within that.  Aiden Carroll joins me. He is co-founder of The Coloring in Department and has been in the education industry for over 12 years. He enjoys making education fun or as Aiden calls it ‘edu-tainment’.  Why is Brand Important […]