Posts Tagged ‘digital marketing’

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42 | Brighton SEO Conference

Brighton SEO is a conference for Digital Marketers interested in SEO (mostly) but there are other topics which we discuss in this episode that are covered too.  I personally wanted to encourage people to go to the conference because I myself have learnt so much at the events. I’ve spoken at the conference, did training […]

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41 | Google Tag Manager with Gerry White from Just Eat

Gerry White is an SEO consultant working as Tech SEO Lead with Just Eat. He sometimes does freelance analytics work too, finding out of the box solutions. Gerry runs Take it Offline, a conference/fun social for SEO and Digital Marketers where I usually tend to catch him and have a chat.  He has worked with […]

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40 | The Value of Links with Ross Tavendale

Speaking to Ross Tavendale, managing director of Type A Media, who specialises in data journalism and programmatic PR was very enjoyable and so I hope you enjoy the episode. Firstly, Ross spent the first year of his life doing blog comments and all sorts of dead-beat SEO stuff. He believes he was at the right […]

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38 | Full Funnel Approach with David Schulhof

Dave Schulhof is CEO at Red Hot Penny, a digital marketing agency that specialises in search. He’s a speaker raising awareness of the challenge of that full funnel approach. In this episode we talk about why it is important for a brand to have a full funnel approach. How do you approach digital marketing? Dave […]

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36 | SEO in a Mobile First World with Alexander Royle from BBC

Alex is Head of Audience Development for the commercial areas of the BBC, such as BBC Good Food, Top Gear etc. He has 15 years experience in the search industry and which is also of varied level, from enterprise to startups. The reason our paths crossed was because Alex was going to do a talk […]

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35 | Site Navigation for Beginners with Linda Hogenes

This episode is all about intelligent architecture (or as I keep trying to call it; artificial intelligence … which it’s not) and making changes to your navigation to optimise your site for search engines as well as user experience. Linda Hogenes is Head of SEO at CoolBlue, an ecommerce company in Netherlands and Belgium, which […]

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34 | Google Penalties; The What, Why & How with Kaspar Szymanski

Kaspar is consulting at Search Brothers. You might remember, his working partner, Fili Wiese, spoke about technical SEO not long ago on this very podcast. Kaspar also used to work at Google and did so for 7 years. He applied penalties in the past so knows what kind of signals Google is looking out for […]

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33 | Role of a Generalist with Montse Cano

In this episode we discuss the digital marketing role of a generalist and where they fit in within the team. Montse Cano joins me and says she has been in digital marketing for a very long time, currently she is a 360 marketer but she specialised in SEO and content strategy before that. How did […]

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30 | Leveraging PPC & Digital Data for SEO with Arnout Hellemans

What do we do? “We optimise stuff” says Arnout Hellemans, my podcast guest this week. I loved our chat and learning something completely new as it’s all about leveraging PPC and other digital channels for SEO. Arnout is Dutch and lives in Amsterdam. He has been freelancing, doing SEO, PPC and conversion, analytics work since […]

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29 | Filters and Facets on Ecommerce Sites with Sean Butcher

Filters and facets are an issue for all e-commerce sites. Think I sound cocky? Well keep listening because you may have an issue and not even know about it… Sean Butcher is Head of SEO at Blue Array, a Consultancy & Agency or Consulgency as they’ve patented. They are planning to double the team this […]