Posts Tagged ‘content seo’

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65 | Entity Search, Freshness & Moating with Simon Schnieders

In this episode we chat about content creation for entity searches, better rankings via freshness (query deserves freshness ranking factor) and an SEO tactic Simon calls moating.  Simon Schnieders worked for Mail Online and Zoopla before starting his own agency. Simon founded Blue Array in 2015 and has since become the largest specialist agency. In […]

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63 | How to Produce Quality Content in 2020

I’m joined by Richard Garvey from Acer to talk about SEO optimised content and bringing value through in-bound channels. Write Content for the User First Deliver high value content first and then worry about optimisation afterwards. Google wants you to give an answer or be useful and although you can create something that answers the […]

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58 | SEO for Startups and Small Businesses with Carolyn Lyden

Carolyn Lyden grew up in a family of businesses and startups. Her gran, aunties and uncles, her mum, so she got an idea about how small businesses work and what’s a challenge and what helps the business succeed.  She started out in a small agency, saw how someone can start from being a freelancer to […]

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24 | Content Strategy, EAT, Voice and More with Dan Shure

If you’re keen to create good content or put a strategy in place that works for you and your business then you’re in the right place. Dan Shure and I talk about EAT (expertise, authority, trust,) from the August algorithm update, basics of understanding the intent of readers for creating content and even touch on […]

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23 | Editorial Processes with Lucy Crossfield

Lucy Crossfield used to work in the team I currently manage at Amara before I joined the company! We did meet beforehand though at a blogger event that Amara ran, which was at Wedgwood museum for a pottery class and tour. Now she is Deputy Editor at MVF Global and leads a team of writers. […]

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5 | Content Cannibalization & Voice Search with Jon Earnshaw

Don’t create content in isolation. Three things to ask yourself before creating something new; what are other people doing, what already exists and what is indexed in the search results? Read on or listen to the episode to find out more. About Jon Earnshaw: In search industry for over 10 years Used to be a […]