‘seo with mrs ghost’ Category

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4 | Meta Data with Anthony Kelly

What is meta data and how to use them. About Anthony Kelly: Anthony Kelly is marketing manager at Penguins Events started tweaking his pages with meta data and saw the traffic grow. The company saw a 500% increase of opportunity conversion! Twitter: @EventsMarketer and @PenguinsEvents What is Meta Data and how to use it to your […]

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3 | Nofollow Links with Jen Thorne

What is a nofollow link and when should you use it? About Jen Thorne: Blogger at A Beauty Junkie in London Social Media consultant Twitter: @Beautyjunkieldn Instagram: @Beautyjunkieldn What are the different types of links? Historically, when the first search engine was created it based its algorithm (set of rules to determine the relevant results) […]

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2 | Keyword Research with Louise Whitfield

Why is keyword research important and how do you do it? I’d like to thank Louise Whitfield for coming onto the show as guest speaker and talking to us about keyword research. She has 7 years of experience in digital marketing which includes SEO, social listening, content and more. About Louise Whitfield:┬áLou works in Strategy […]

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1 | Search Engine What?

What is search engine optimisation and why should you care? Episode 1: Simplified Basics of SEOIn this episode I introduce myself and my background. I’ve worked for the likes of: SEO trainee; meta data keywords optimisation for the retailer. This is a very old SEO tactic and no longer used by Google to rank sites. […]