‘seo with mrs ghost’ Category

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36 | SEO in a Mobile First World with Alexander Royle from BBC

Alex is Head of Audience Development for the commercial areas of the BBC, such as BBC Good Food, Top Gear etc. He has 15 years experience in the search industry and which is also of varied level, from enterprise to startups. The reason our paths crossed was because Alex was going to do a talk […]

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35 | Site Navigation for Beginners with Linda Hogenes

This episode is all about intelligent architecture (or as I keep trying to call it; artificial intelligence … which it’s not) and making changes to your navigation to optimise your site for search engines as well as user experience. Linda Hogenes is Head of SEO at CoolBlue, an ecommerce company in Netherlands and Belgium, which […]

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34 | Google Penalties; The What, Why & How with Kaspar Szymanski

Kaspar is consulting at Search Brothers. You might remember, his working partner, Fili Wiese, spoke about technical SEO not long ago on this very podcast. Kaspar also used to work at Google and did so for 7 years. He applied penalties in the past so knows what kind of signals Google is looking out for […]

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33 | Role of a Generalist with Montse Cano

In this episode we discuss the digital marketing role of a generalist and where they fit in within the team. Montse Cano joins me and says she has been in digital marketing for a very long time, currently she is a 360 marketer but she specialised in SEO and content strategy before that. How did […]

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32 | Tasty Digital PR with Rob Hilborn

Rob is the SEO & content manager at Hotel Chocolat. He has been 6 years in the digital world but mostly SEO and affiliate industry, and for the past year in the chocolate industry. He’d day he is an all-rounder. He used to work for a broadband comparison website but now working for a big […]

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31 | Technical SEO in 2019 with Fili Wiese

Fili Wiese is an SEO expert at Search Brothers. He used to work at Google, specifically in Search Quality and now helps clients with visibility. He specialises in technical SEO and I’ve seen him do a site speed presentation (at SearchMetrics) that blew my mind. Fundamental Technical SEO areas It’s important to start with accessibility […]

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30 | Leveraging PPC & Digital Data for SEO with Arnout Hellemans

What do we do? “We optimise stuff” says Arnout Hellemans, my podcast guest this week. I loved our chat and learning something completely new as it’s all about leveraging PPC and other digital channels for SEO. Arnout is Dutch and lives in Amsterdam. He has been freelancing, doing SEO, PPC and conversion, analytics work since […]

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29 | Filters and Facets on Ecommerce Sites with Sean Butcher

Filters and facets are an issue for all e-commerce sites. Think I sound cocky? Well keep listening because you may have an issue and not even know about it… Sean Butcher is Head of SEO at Blue Array, a Consultancy & Agency or Consulgency as they’ve patented. They are planning to double the team this […]

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28 | Headless CMS with Samuel Hurley and Antonio Wedral

This episode is perfect for those looking to get a headless CMS (custom content management system rather than Magento) and looking for top tips for 2019. We also cover JavaScript, great content and the interiors industry specifically. An exciting chat where I have two people on the show for the first time! Sam Hurley and […]

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27 | How to Prepare for Voice Search with John Brasington

Voice search is still at this, ‘how is this thing going to work?’ stage. So, I’ve brought in a guest who has been doing lots of testing and experimenting around voice search. John Brasington, Head of Search at Pi Datametrics, has a background in technical SEO but gets the freedom to do a lot of […]