‘seo with mrs ghost’ Category

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40 | The Value of Links with Ross Tavendale

Speaking to Ross Tavendale, managing director of Type A Media, who specialises in data journalism and programmatic PR was very enjoyable and so I hope you enjoy the episode. Firstly, Ross spent the first year of his life doing blog comments and all sorts of dead-beat SEO stuff. He believes he was at the right […]

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39 | Different Ranking Factors on Page 1 of Google with Tom Capper

Tom Capper from Distilled shares his theory on the two-tiered result pages for head terms.  Distilled are a London SEO agency and consultancy firm, I personally know them for their great work on content and outreach but they do other aspects of SEO also.  Tom runs the London consultancy team but focuses on data-driven interests […]

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38 | Full Funnel Approach with David Schulhof

Dave Schulhof is CEO at Red Hot Penny, a digital marketing agency that specialises in search. He’s a speaker raising awareness of the challenge of that full funnel approach. In this episode we talk about why it is important for a brand to have a full funnel approach. How do you approach digital marketing? Dave […]

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37 | Ranking Factors with Jason Barnard

Jason Barnard does the SEOisAEO webinar (now a podcast.) He has done 60+ interviews with very smart people in the industry, including myself of course ;), and has covered various SEO topics. The AEO bit stands for Answer Engine Optimisation so it’s that idea of how do we empower Google to answer those questions that […]

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36 | SEO in a Mobile First World with Alexander Royle from BBC

Alex is Head of Audience Development for the commercial areas of the BBC, such as BBC Good Food, Top Gear etc. He has 15 years experience in the search industry and which is also of varied level, from enterprise to startups. The reason our paths crossed was because Alex was going to do a talk […]

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35 | Site Navigation for Beginners with Linda Hogenes

This episode is all about intelligent architecture (or as I keep trying to call it; artificial intelligence … which it’s not) and making changes to your navigation to optimise your site for search engines as well as user experience. Linda Hogenes is Head of SEO at CoolBlue, an ecommerce company in Netherlands and Belgium, which […]

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34 | Google Penalties; The What, Why & How with Kaspar Szymanski

Kaspar is consulting at Search Brothers. You might remember, his working partner, Fili Wiese, spoke about technical SEO not long ago on this very podcast. Kaspar also used to work at Google and did so for 7 years. He applied penalties in the past so knows what kind of signals Google is looking out for […]

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33 | Role of a Generalist with Montse Cano

In this episode we discuss the digital marketing role of a generalist and where they fit in within the team. Montse Cano joins me and says she has been in digital marketing for a very long time, currently she is a 360 marketer but she specialised in SEO and content strategy before that. How did […]

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32 | Tasty Digital PR with Rob Hilborn

Rob is the SEO & content manager at Hotel Chocolat. He has been 6 years in the digital world but mostly SEO and affiliate industry, and for the past year in the chocolate industry. He’d day he is an all-rounder. He used to work for a broadband comparison website but now working for a big […]

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31 | Technical SEO in 2019 with Fili Wiese

Fili Wiese is an SEO expert at Search Brothers. He used to work at Google, specifically in Search Quality and now helps clients with visibility. He specialises in technical SEO and I’ve seen him do a site speed presentation (at SearchMetrics) that blew my mind. Fundamental Technical SEO areas It’s important to start with accessibility […]