‘seo with mrs ghost’ Category

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46 | Natural Language Understanding & BERT with Dawn Anderson

Dawn Anderson has been in SEO since 2007. She’s a consultant and owns a boutique agency called Bertey. Dawn is also a lecturer on digital and search strategy at Manchester Metropolitan university. A big thanks to Kevin Gibbons who recommended the presentation after seeing Dawn speak at Pubcon. When Dawn was trying to learn SEO […]

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45 | International Optimisation if you don’t know the language

She has presented a talk at Brighton SEO (Sept 2019) on the topic because it’s the one thing that she thought couldn’t be done and it was a challenge that she had to overcome. She was given a task from a client who said they wanted to break into the international market and had to […]

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44 | Digital PR with Ex-Traditional PR pro Laura Crimmons

A couple of my team members took Laura’s Digital PR training at Brighton SEO and ever since then I’ve been following her Twitter and content around the web around about digital PR.  Laura runs Silverthorn agency, where clients come for great digital PR that helps SEO performance too. She ran the Brighton SEO training course […]

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43 | Mental Health in Digital Marketing & SEO Industry

Mental health is an important part of everyday living and so this episode discusses this specifically in the Digital Marketing world. Amy McManus, from AM Marketing, a digital specialist agency based in Kent, joins me to speak about her experience. She is speaking at Brighton SEO and the talk is called Keep up or Give […]

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42 | Brighton SEO Conference

Brighton SEO is a conference for Digital Marketers interested in SEO (mostly) but there are other topics which we discuss in this episode that are covered too.  I personally wanted to encourage people to go to the conference because I myself have learnt so much at the events. I’ve spoken at the conference, did training […]

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41 | Google Tag Manager with Gerry White from Just Eat

Gerry White is an SEO consultant working as Tech SEO Lead with Just Eat. He sometimes does freelance analytics work too, finding out of the box solutions. Gerry runs Take it Offline, a conference/fun social for SEO and Digital Marketers where I usually tend to catch him and have a chat.  He has worked with […]

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40 | The Value of Links with Ross Tavendale

Speaking to Ross Tavendale, managing director of Type A Media, who specialises in data journalism and programmatic PR was very enjoyable and so I hope you enjoy the episode. Firstly, Ross spent the first year of his life doing blog comments and all sorts of dead-beat SEO stuff. He believes he was at the right […]

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39 | Different Ranking Factors on Page 1 of Google with Tom Capper

Tom Capper from Distilled shares his theory on the two-tiered result pages for head terms.  Distilled are a London SEO agency and consultancy firm, I personally know them for their great work on content and outreach but they do other aspects of SEO also.  Tom runs the London consultancy team but focuses on data-driven interests […]

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38 | Full Funnel Approach with David Schulhof

Dave Schulhof is CEO at Red Hot Penny, a digital marketing agency that specialises in search. He’s a speaker raising awareness of the challenge of that full funnel approach. In this episode we talk about why it is important for a brand to have a full funnel approach. How do you approach digital marketing? Dave […]

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37 | Ranking Factors with Jason Barnard

Jason Barnard does the SEOisAEO webinar (now a podcast.) He has done 60+ interviews with very smart people in the industry, including myself of course ;), and has covered various SEO topics. The AEO bit stands for Answer Engine Optimisation so it’s that idea of how do we empower Google to answer those questions that […]