‘seo with mrs ghost’ Category

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52 | Fear of Failure with Arianne Donoghue

Arianne Donoghue joins me. She is an expert in paid search for over a dozen years, working on brands such as Thomas Cook, Mamas & Papas, Asda and so on. She is currently back working in agency land.  Winner of UK Search Personality of the Year at UK Search Awards 2019.  Arianne pitched a presentation […]

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51 | Brand with Aiden Carroll

This episode covers brand; why it’s important especially in the digital marketing world and SEO within that.  Aiden Carroll joins me. He is co-founder of The Coloring in Department and has been in the education industry for over 12 years. He enjoys making education fun or as Aiden calls it ‘edu-tainment’.  Why is Brand Important […]

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50 | How to stay up-to-date with your digital marketing knowledge

This episode is designed to help you stay up to date with digital marketing knowledge and to continue learning in your current job. If you want to find out what experts to follow, blogs to read and get excited about SEO again then keep listening!  David Bain joins me on the show. He started digital […]

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49 | Career Coaching with Anais Poulain

I’ve brought in a career coach, Anaïs Poulain, to speak to. It’s useful to get one if you’re trying to take your professional ‘next steps’ or if you don’t know what you need to do in order to change industries. So What is Coaching and Why is it Useful? Coaching is different to mentoring. Coaching […]

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48 | How to Collaborate with Tech Teams with Areej AbuAli

This week, I am joined by Areej AbuAli, SEO manager at Zoopla. We talk about how tech SEOs can coordinate and collaborate better with teams internally (mainly focusing on client-side.) Areej started at agency side, with an array of clients. Recently, she started in her first client-side role. She has a background in computer engineering.  […]

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47 | CRO and ecommerce with Luke Carthy

Luke Carthy has been in the industry for over 12 years. He started selling products on ebay from which is how his passion for ecommerce developed. He focuses his time on the user experience and checkout performance, alongside traditional SEO.  He liked to think outside of the box, so he’s not the typical SEO. He […]

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46 | Natural Language Understanding & BERT with Dawn Anderson

Dawn Anderson has been in SEO since 2007. She’s a consultant and owns a boutique agency called Bertey. Dawn is also a lecturer on digital and search strategy at Manchester Metropolitan university. A big thanks to Kevin Gibbons who recommended the presentation after seeing Dawn speak at Pubcon. When Dawn was trying to learn SEO […]

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45 | International Optimisation if you don’t know the language

She has presented a talk at Brighton SEO (Sept 2019) on the topic because it’s the one thing that she thought couldn’t be done and it was a challenge that she had to overcome. She was given a task from a client who said they wanted to break into the international market and had to […]

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44 | Digital PR with Ex-Traditional PR pro Laura Crimmons

A couple of my team members took Laura’s Digital PR training at Brighton SEO and ever since then I’ve been following her Twitter and content around the web around about digital PR.  Laura runs Silverthorn agency, where clients come for great digital PR that helps SEO performance too. She ran the Brighton SEO training course […]

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43 | Mental Health in Digital Marketing & SEO Industry

Mental health is an important part of everyday living and so this episode discusses this specifically in the Digital Marketing world. Amy McManus, from AM Marketing, a digital specialist agency based in Kent, joins me to speak about her experience. She is speaking at Brighton SEO and the talk is called Keep up or Give […]