Archive for May, 2018

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11 | Digital Marketing with Daniel Rowles

Episode 11 is all about your digital marketing strategy. Guest speaker, Daniel Rowles, is an expert generalist and educator in this constantly fast changing industry. Listen to learn about how to use your digital marketing channels alongside your SEO efforts to ensure your targets are met, and even, exceeded. Daniel Rowles Educates around Digital Marketing: […]

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10 | Hourly Keyword Rankings with Chris Green

The level of volatility in hourly keyword rankings can be identified with this tool! About Chris Green Head of Search at StrategiQ 7 Years in the search industry Search London speaker (slides here) alongside myself in April 2018 Get in touch via Twitter using @ChrisGreen87 Hourly Ranking Tracker The tool was initially created as a […]

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9 | Simply Site Speed

A typical consumer waits a maximum of 3 seconds for a page to load before they give up and go to another website. Why Site Speed is Important Unreasonable customer. There was a statistic that showed that people like you and I are unlikely to wait for longer than 3 seconds before bouncing back and […]

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8 | Future of Search with Kevin Gibbons

How do people search now, compared to what we may see in the future? From Apps to augmented reality, Kevin Gibbons and I discuss the future of SEO. About Kevin Gibbons Co-founder of BlueGlass SEO & content agency with a range of clients, from start-ups to Expedia and River Island Doing SEO since 2003 I invited […]

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7 | Artificial Intelligence in SEO with Gabriella Galluccio

Artificial intelligence, such as machine learning, is becoming more prominent in the search industry. Join our conversation as we discuss how it’s affecting us right now and what things you must consider to optimise and future-proof your site. About Gabriella Galluccio: SEO & content manager at Robert Dyas Previously worked for PiDatametrics Machine Learning: It’s […]

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6 | Image Optimisation for Search

Optimising your images can increase traffic and improve your site speed. This is a really easy way to optimise your site to improve your visibility online. As long as you add a process into your image upload you’ll see benefits that will mean more people come to your site to look at your content as […]

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5 | Content Cannibalization & Voice Search with Jon Earnshaw

Don’t create content in isolation. Three things to ask yourself before creating something new; what are other people doing, what already exists and what is indexed in the search results? Read on or listen to the episode to find out more. About Jon Earnshaw: In search industry for over 10 years Used to be a […]

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4 | Meta Data with Anthony Kelly

What is meta data and how to use them. About Anthony Kelly: Anthony Kelly is marketing manager at Penguins Events started tweaking his pages with meta data and saw the traffic grow. The company saw a 500% increase of opportunity conversion! Twitter: @EventsMarketer and @PenguinsEvents What is Meta Data and how to use it to your […]

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3 | Nofollow Links with Jen Thorne

What is a nofollow link and when should you use it? About Jen Thorne: Blogger at A Beauty Junkie in London Social Media consultant Twitter: @Beautyjunkieldn Instagram: @Beautyjunkieldn What are the different types of links? Historically, when the first search engine was created it based its algorithm (set of rules to determine the relevant results) […]

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2 | Keyword Research with Louise Whitfield

Why is keyword research important and how do you do it? I’d like to thank Louise Whitfield for coming onto the show as guest speaker and talking to us about keyword research. She has 7 years of experience in digital marketing which includes SEO, social listening, content and more. About Louise Whitfield:┬áLou works in Strategy […]