Posts Tagged ‘search engine optimisation’

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47 | CRO and ecommerce with Luke Carthy

Luke Carthy has been in the industry for over 12 years. He started selling products on ebay from which is how his passion for ecommerce developed. He focuses his time on the user experience and checkout performance, alongside traditional SEO.  He liked to think outside of the box, so he’s not the typical SEO. He […]

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45 | International Optimisation if you don’t know the language

She has presented a talk at Brighton SEO (Sept 2019) on the topic because it’s the one thing that she thought couldn’t be done and it was a challenge that she had to overcome. She was given a task from a client who said they wanted to break into the international market and had to […]

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39 | Different Ranking Factors on Page 1 of Google with Tom Capper

Tom Capper from Distilled shares his theory on the two-tiered result pages for head terms.  Distilled are a London SEO agency and consultancy firm, I personally know them for their great work on content and outreach but they do other aspects of SEO also.  Tom runs the London consultancy team but focuses on data-driven interests […]

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38 | Full Funnel Approach with David Schulhof

Dave Schulhof is CEO at Red Hot Penny, a digital marketing agency that specialises in search. He’s a speaker raising awareness of the challenge of that full funnel approach. In this episode we talk about why it is important for a brand to have a full funnel approach. How do you approach digital marketing? Dave […]

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32 | Tasty Digital PR with Rob Hilborn

Rob is the SEO & content manager at Hotel Chocolat. He has been 6 years in the digital world but mostly SEO and affiliate industry, and for the past year in the chocolate industry. He’d day he is an all-rounder. He used to work for a broadband comparison website but now working for a big […]

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31 | Technical SEO in 2019 with Fili Wiese

Fili Wiese is an SEO expert at Search Brothers. He used to work at Google, specifically in Search Quality and now helps clients with visibility. He specialises in technical SEO and I’ve seen him do a site speed presentation (at SearchMetrics) that blew my mind. Fundamental Technical SEO areas It’s important to start with accessibility […]

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30 | Leveraging PPC & Digital Data for SEO with Arnout Hellemans

What do we do? “We optimise stuff” says Arnout Hellemans, my podcast guest this week. I loved our chat and learning something completely new as it’s all about leveraging PPC and other digital channels for SEO. Arnout is Dutch and lives in Amsterdam. He has been freelancing, doing SEO, PPC and conversion, analytics work since […]

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24 | Content Strategy, EAT, Voice and More with Dan Shure

If you’re keen to create good content or put a strategy in place that works for you and your business then you’re in the right place. Dan Shure and I talk about EAT (expertise, authority, trust,) from the August algorithm update, basics of understanding the intent of readers for creating content and even touch on […]

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22 | Crawling and Indexing with Charlie Williams

Charlie and I met at a Brighton SEO speakers party a couple of years ago and so we thought we’d catch up about SEO tech, specifically crawling and indexing to help you with the fundamentals. Twitter: @pagesauce Email: Charlie@chopped.io Site: Chopped.io Charlie works as an SEO consultant at Chopped but used to work for Screaming […]

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21 | Technical Bugbears with Google | GDPR, JS & HTML

Simon Cox has been in the SEO industry for a few years but has been building websites for 25 years. He has done different aspects of SEO from 1998, when keywords were a thing! For a long time, he worked with HSBC until he went freelance last year, after dragging the bank into the 21st […]