‘seo with mrs ghost’ Category

image

38 | Full Funnel Approach with David Schulhof

Dave Schulhof is CEO at Red Hot Penny, a digital marketing agency that specialises in search. He’s a speaker raising awareness of the challenge of that full funnel approach. In this episode we talk about why it is important for a brand to have a full funnel approach. How do you approach digital marketing? Dave […]

image

37 | Ranking Factors with Jason Barnard

Jason Barnard does the SEOisAEO webinar (now a podcast.) He has done 60+ interviews with very smart people in the industry, including myself of course ;), and has covered various SEO topics. The AEO bit stands for Answer Engine Optimisation so it’s that idea of how do we empower Google to answer those questions that […]

image

36 | SEO in a Mobile First World with Alexander Royle from BBC

Alex is Head of Audience Development for the commercial areas of the BBC, such as BBC Good Food, Top Gear etc. He has 15 years experience in the search industry and which is also of varied level, from enterprise to startups. The reason our paths crossed was because Alex was going to do a talk […]

image

35 | Site Navigation for Beginners with Linda Hogenes

This episode is all about intelligent architecture (or as I keep trying to call it; artificial intelligence … which it’s not) and making changes to your navigation to optimise your site for search engines as well as user experience. Linda Hogenes is Head of SEO at CoolBlue, an ecommerce company in Netherlands and Belgium, which […]

image

34 | Google Penalties; The What, Why & How with Kaspar Szymanski

Kaspar is consulting at Search Brothers. You might remember, his working partner, Fili Wiese, spoke about technical SEO not long ago on this very podcast. Kaspar also used to work at Google and did so for 7 years. He applied penalties in the past so knows what kind of signals Google is looking out for […]

image

33 | Role of a Generalist with Montse Cano

In this episode we discuss the digital marketing role of a generalist and where they fit in within the team. Montse Cano joins me and says she has been in digital marketing for a very long time, currently she is a 360 marketer but she specialised in SEO and content strategy before that. How did […]

image

32 | Tasty Digital PR with Rob Hilborn

Rob is the SEO & content manager at Hotel Chocolat. He has been 6 years in the digital world but mostly SEO and affiliate industry, and for the past year in the chocolate industry. He’d day he is an all-rounder. He used to work for a broadband comparison website but now working for a big […]

image

31 | Technical SEO in 2019 with Fili Wiese

Fili Wiese is an SEO expert at Search Brothers. He used to work at Google, specifically in Search Quality and now helps clients with visibility. He specialises in technical SEO and I’ve seen him do a site speed presentation (at SearchMetrics) that blew my mind. Fundamental Technical SEO areas It’s important to start with accessibility […]

image

30 | Leveraging PPC & Digital Data for SEO with Arnout Hellemans

What do we do? “We optimise stuff” says Arnout Hellemans, my podcast guest this week. I loved our chat and learning something completely new as it’s all about leveraging PPC and other digital channels for SEO. Arnout is Dutch and lives in Amsterdam. He has been freelancing, doing SEO, PPC and conversion, analytics work since […]

image

29 | Filters and Facets on Ecommerce Sites with Sean Butcher

Filters and facets are an issue for all e-commerce sites. Think I sound cocky? Well keep listening because you may have an issue and not even know about it… Sean Butcher is Head of SEO at Blue Array, a Consultancy & Agency or Consulgency as they’ve patented. They are planning to double the team this […]